Beach Bag

Why the Beach Bag Is a Timeless Summer Icon

The beach bag has long outgrown its humble origins. Once simply a large sack to hold towels and snacks, it’s now a staple of warm-weather fashion. Woven, waterproof, or embroidered—this practical accessory continues to evolve with every summer season.

One reason for its enduring popularity is function. A well-designed beach bag holds everything from sun cream to sandals without feeling overloaded. It supports laid-back living while keeping you prepared. That perfect balance of convenience and style is why the beach bag keeps returning year after year.

It’s also a deeply personal item. The beach bag reflects how we spend our time off. Some people go for oversized, unstructured totes to toss in everything last-minute. Others opt for colour-coordinated canvas styles that match their sunglasses and bikini. Either way, the bag becomes part of the ritual.

These bags are no longer limited to sandy shores. With designers reimagining them for bru...